Responses are either adaptive or maladaptive Maladaptive responses: intrinsic or extrinsic reward - severe vulnerability = threat appraisal Adaptive responses: Response and self efficacy - response cost = coping appraisal Both lead to protection motivation. Athletes might fear to perform not at their best form if they do not attend training. Later the theory has been extended to a more general theory of persuasive communication, with an emphasis on the cognitive processes mediating behavioral change. A schema of the theory is shown in Figure 1. Protection-Motivation Theory In a recent revision of protection-motivation theory, Rogers (1983) has added additional cognitive mediating processes. information about their health that lead to either adaptive or maladaptive coping responses. Figure 1. Protection motivation theory as a theoretical framework for understanding the use of protective measures. Response and personal efficacy are balanced against the response cost to create an appraisal for adaptive, adjustment, or coping responses. Protection motivation theory has originally been proposed to provide conceptual clarity to the understanding of fear appeals. Protection motivation theory (PMT) explains people's adaptive behavior in response to personal threats. ... the potential threat, the adaptive response process, or coping appraisal process, A protection motivation theory of fear appeals and attitude change. Using Protection Motivation Theory (PMT) and Theory and Planned Behavior (TPB) as the theoretical base, data was collected from 125 Kenyan university students through an online survey. The appraisals of threat and of adjustment or coping along with the emotion of fear which attend the evaluation of the weather severity and one's perceived vulnerabilities give rise to protection motivation. A protection motivation might be an intention to adopt or adhere to a fitness program. Q1a: The Protection Motivation Theory (PMT) describes possible outcomes from adaptive and/or maladaptive coping in response to a health threat… list three maladaptive responses and explain how they could lead to negative health consequences. In this study, PMT was used to predict rhetorical dissent episodes related to 210 student reports of perceived classroom problems. Theory Reference . of any health behavior theory (Schwarzer, 1992), and it increases the probability of selecting the adaptive responses (protective responses). Response efficacy part of Adaptive response; Self-efficacy part of Adaptive response; Adaptive response positively influences Coping appraisal; Response costs positively influences Coping appraisal; Theory illustration . Protection Motivation Theory (PMT) The Elaboration Likelihood Model of Persuasion Information-Motivation-Behavioral (IBM) Skills model ... ..Adaptive response is effective to avert threat..Individual has confidence in adaptive response..Maladaptive rewards are small. (2000) reviewed 65 protection motivation studies using a meta-analysis, and mentioned that response-efficacy and self-efficacy appear to The purpose of this paper is to apply protection motivation theory (PMT) to brick-and-mortar salespeople's responses to customers' fear appeals.,The approach is to develop a conceptual model for the effect of customers' fear appeals on brick-and-mortar salespeople.,PMT relates to the influence of customers' fear appeals on brick-and-mortar salespeople's behaviours. Floyd et al. A schema of protection-motivation theory. Rogers, R. W. (1975). 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